By: E&P Staff
The Poynter Institute’s e-learning project, News University, Tuesday announced it is partnering with The Blinder Group for a series of Webinars that will focus on digital ad sales and developing new revenue strategies.
The series, called “Bridging the Commerce & Content Gap,” includes discussion of the digital advertising landscape with strategies for developing passive digital ad sales with self-service and more proactive tactics.
“The digital world that the media industry lives in requires new skills and techniques,” Howard Finberg, Poynter’s director of interactive learning, said in a statement. “Poynter’s NewsU, with its wide-ranging audience, is excited about partnering with Mike Blinder to provide the kind of training need to support news and information web sites.”
Blinder, president and founder of the Florida-based sales training firm, said the Poynter program makes training available to smaller companies and individuals.
“As long as there has been media, there has been a gap between art and commerce,” he said. “As one from the commerce side of the industry, I am excited about working with Poynter to better bridge that gap, so those on the content side can be better equipped to see profit through their efforts.”
Below is the schedule and descriptions of the Webinar sessions as provided by Poynter. More information on the cost and details is available here.
* November 10, 2010 – Intro to Digital Ad Sales: Gain an understanding of the digital ad sales landscape with insight into key audiences, popular products and advertising trends. You’ll also learn who’s making money and how you can enter the market with your own offerings.
* January 20, 2011–Creating a Passive Sales Process: Learn how to develop an effective, do-it-yourself sales program, including what to offer, what to charge and how to manage customer expectations.
* March 17, 2011–Creating a Proactive Sales Process: Building an effective sales organization doesn’t happen by accident. Find out what you need to know about hiring the right people and managing the process.
* May 19, 2011 – The Local/Direct Digital Sales Process: Learn how to develop better relationships with your advertisers and make more effective sales presentations.