Poynter Introduces Native Advertising

One of our priorities at Poynter is chronicling the ever-changing business models used to support journalism around the world.

One of these industry-wide shifts is the trend toward native advertising — paid-for promotional messages from brands that use the trappings of journalistic storytelling to engage their audiences. These advertisements are often formatted to be more visually appealing than traditional display advertisements in a bid to capture and hold the audience’s attention.

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