By: E&P Staff
Ppi Media and XNiP announced their collaboration on “new multimedia ad spaces for newspapers” that directly link print with the Web.
In their June 24 announcement, the companies said that by using XNiP alphanumeric code, readers can text ads or stories of interest to storage in a Facebook account, forward them to friends and sort them according to topic.
The idea is to sell the broader reach, with higher pricing and as an exclusive service to premium customers, according to the companies.
While XNiP supplies the technology, manroland subsidiary ppi Media will integrate the XNiP codes in a publisher’s ad order entry system and provide training. The codes can be integrated in all ad order entry systems, according to ppi Media, which already has a plug-in for its own AdMan, enabling automatic triggering of the code generator during ad production. Uploading digital content to the XNiP server for distribution to Facebook is also fully automatic in AdMan.
Besides cooperation in Germany, where both companies are headquartered in Hamburg, ppi Media will be XNiP’s exclusive partner in the U.S. “We are very confident that the link between print and the Internet via XNiP codes will provide publishers with profitable additional business,” ppi Media Managing Director Norbert Ohl said in a statement.