Premium Publishers See Hope in ‘Native’ Sponsorships

By: eMarketer

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer.

As display ad-buying becomes on the one hand ever more automated, with programmatic eating up a greater share of ad dollars each year, premium publishers are on the lookout for a way to stand out—and offer advertisers an experience that doesn’t compare with a typical banner or video ad.

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