President of AOL’s Patch Unveils ‘Patch 360’ Initiatives

By: Peter Krasilovsky | BIA/Kelsey

AOL’s Patch.com, which is now in 813 markets, is meeting internal goals and is poised for success, according to President Warren Webster, who addressed San Diego Interactive Day.

Webster says that Patch is now reaching 6.9 million unique visitors, and has seen 194 percent growth in the past six months. The site will continue to rapidly add new communities, including some special local/vertical sites such as inner city Newark and military community sites for Camp Pendleton and Coronado, CA. By the end of the year, Patch is expected to hit the 1,000 site milestone. “We’d like to have thousands more,” he says, noting that today’s typical Patch community has a population of 27,000 people.

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