Print Is ‘Just Another Device’ at The Economist

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Paywalls, display advertising, sponsored content, and micropayments are just some of the revenue streams publishers have been exploring to fund their reporting.

 

But research studies are showing that people, especially younger audiences, are willing to pay for content, just not for news. So what can news outlets do, if anything, to change this and what makes people decide to click the ‘buy’ button?

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