Programmatic Video Buys On YouTube Up 55 Percent

With monthly video consumption in the U.S. reaching 177 hours in 2015, up from 165 hours in 2012, per Google data released Thursday, consumer behavior not only advances technology it changes the way advertisers buy media.

Google data released Thursday after analyzing programmatic video advertising across DoubleClick Bid Manager (DBM), and DoubleClick for Publishers (DFP) platforms worldwide from Q4 of 2014 through Q4 of 2015, shows more advertisers have become comfortable with programmatic media buys, with 85 of the Ad Age Top 100 advertisers now using programmatic video on DBM.

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