Protec Ad Portal for Portuguese Papers

By: E&P Staff

Portuguese group Cofina, owner of six newspapers and 11 magazines, has set up a classified advertising portal for its two main dailies, Correio da Manhã and Record.

Classificados CM aims to modernize the group’s classified advertising service and make it more profitable by integrating a Protecmedia online advertising module.

The portal is divided into five sections corresponding to the usual classified categories (real estate, automobiles, employment, personals and a catch-all for all other ads).

The portal works in two ways. First, readers may look for ads that interest them through a series of filters that refine their searches. Having found an ad, a user can access the contact details of the advertiser in a simple manner.

Second is the part allowing users to place print and online ads, with a choice among three pay modules. The page guides the user quickly through three further phases before final payment is made and the ad is published.


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