Publisher Named for New High-End Mag from ‘Wall St. Journal’

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By: E&P Staff

The Wall Street Journal Thursday named Ellen Asmodeo-Giglio as vice president/publisher of WSJ., the high-end lifestyle magazine it is launching in September.

“WSJ. is a natural extension of the Wall Street Journal brand and will draw upon the resources, access and reporting strength of the Journal,” Michael F. Rooney, the Journal’s chief revenue officer, said. “We can
promise that the journalistic quality will be impeccable, and advertisers will be able to reach one of the most affluent and influential audiences.”

As chief of the magazine’s advertising and marketing initiatives, Asmodeo-Giglio will develop strategies to drive revenue in the luxury categories through print, online, other digital properties and strategic partnerships, the Journal said.

Asmodeo-Giglio is a luxury marketing consultant who worked for 17 years at American Express Publishing, most recently as senior vice president and publisher of Travel + Leisure Magazine.

WSJ. “offers the inside track on the world of wealth and is a celebration of the lifestyle of its readers,” according to the Journal.

It said third-party syndicated research shows that Journal readers are active in the luxury market, spending, for instance, nearly $2 billion on jewelry and watches and $3.5 billion on women’s fashion.

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