Publishers are Desperately Pivoting to Video—But They Should Be Standing Up to Facebook

Publishers love to pivot these days. It’s a hollow word—a euphemism meant to glaze over the truth about layoffs and the news media’s priorities. MTV News recently restructured away from long-form written content and into short-form video. Vice Media laid off 60 people to focus on video. Vocativ strategically shifted its entire newsroom—that is, axed them—to make room for, you guessed it, video.

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