Publishers Are Getting Screwed in the Data-Tracking Era

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By: Jason Kint | Digiday

We’re all being tracked as we browse the Web, but no one seems to care. Maybe we should, but not for the reasons you might think: User tracking is having a negative impact on the quality of the digital content we consume. And putting aside the notion of individual privacy rights, user tracking is also eroding the advertising revenues of publishers large and small.

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