The latest in audience development: Publishers are collaborating on Facebook Live videos in the hopes of getting more people to watch the content.
Last week, The Daily Mail teamed up with Epicurious on National Martini Day to show viewers how to make the perfect martini. The video was live on Daily Mail’s Facebook page with Epicurious tagged in the description. Epicurious also shared the video on its Facebook page. Also last week: The Daily Beast partnered with Food52 to show viewers how to make different Father’s Day-themed cocktails. In this instance, two different cameras were set up and both The Daily Beast and Food52 went live, tagging each other in the description.