Publishers Are Playing Around With Games Again

A few years after publishers fell in and out of love with games, they are toying around with them again.

In the past couple months, Hearst Digital has begun producing branded puzzle games and quizzes for MSN; both Mic and the Washington Post have begun experimenting with non-branded game bots on platforms like Kik and Facebook Messenger, respectively; The Outline, Josh Topolsky’s venture-backed “New Yorker for millennials,” is going to be rolling out games starting in 2017, beginning with one focused on the alt right; meanwhile, in print media, the New York Times announced it would publish a special Puzzles section in the Dec. 18 edition of its newspaper.

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