Publishers are Starting to See Money from Facebook’s Mid-Roll Ads

Three months since Facebook started running ads in publishers’ videos, participants are finding there’s money to be made — as long as they have a ton of scale.

Four video publishers that are part of Facebook’s beta test for mid-roll ads said the product is bringing in some revenue, with three of them saying it’s already matched or surpassed the revenue they made from Facebook’s Suggested Videos product.

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