Publishers Are Turning to Audiences for Help With Ad Campaigns

To find the right concepts for ad campaigns it puts in front of its audience, Hong Kong-based publisher 9GAG has been asking said audience for ideas.

For creative campaigns it’s made for advertisers including Dunkin Donuts and smartphone maker OnePlus, 9GAG has sought submissions from a parts of a group of 500 creators it’s culled from the 25,000 people who submit content to the mostly user-generated site.

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