By: E&P Staff
Two newspaper Web sites will implement new integrated advertising and search technology from Planet Discover, the company announced Tuesday.
The sites include Scripps’ Knoxnews.com (serving the News Sentinel in Knoxville, Tenn.) and Gannett’s Cincinnati.com (serving The Cincinnati Enquirer, the Cincinnati Post, and other niche publications). TorStar’s Toronto.com, a city guide formerly aligned with The Toronto Star, has also signed on to use the software.
The changes will allow for paid directory listings and a comprehensive search of local news, classifieds, newspaper ads, events, vertical content, and Web sites. The aim of the technology is to allow sites to customize and expand their service to consumers and advertisers within their local markets.
“[The technology] improves our search functionality by combining events, articles, and directory listings into one searchable database,” Tomer Strolight, president of TorStar Digital, said in a statement. “It enhances user experience by delivering results in a single integrated result set. Planet Discover’s ad system also enables Toronto.com to increase revenue by expanding our offering to advertisers. Moreover, the integrated search and ad system infrastructure provides us with a platform on which to include additional advertising products in the future.”
Terry Millard, president of Planet Discover, also expressed excitement at the idea of working with the newspaper sites.
In related news, Vance Gorke has joined Planet Discover as Vice President, Business Development. Gorke formerly served as Director of Business Development at Infospace, and has served on advisory boards and as a panelist for a number of newspaper industry groups including NAA, INAME, and NENA.