Publishers Flock to New Instagram Stories

Media firms are flocking to the new Instagram Stories, and that includes many of the same companies that are part of select group of publishers creating content for Snapchat Discover.

Since Instagram introduced Stories less than two weeks ago, a flurry of media companies including CNN, Food Network, People, Comedy Central, Cosmopolitan and Tastemade have taken to regularly producing Stories, and some say they are seeing solid early viewership numbers. AwesomenessTV, which caters to teens and tweens, has even run one of the first ads on the platform.

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