Publishers’ Latest Mobile-Engagement Trick: the Truncated Article Page

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Attracting mobile readers these days is easy, but good luck holding onto them.

 

As sidedoor visits continue to dominate publishers’ traffic, many are coming up with new ways of holding onto — or at the very least extracting more value from — their mobile readers. For the likes of The New York Times, Huffington Post and Quartz, one successful tactic is the “read full story” button, which appears within articles after a few paragraphs for mobile readers.

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