Publishers’ New Old-Fashioned Newsletter Growth Hack: Contests

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Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest.

 

Millennial news site Mic, for example, last week launched its “MicCheck $500 Giveaway Contest,” which will hand out $500 to the reader that attracts the most new subscribers.

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