Publishers Optimistic About Online Video Ad Growth

By: eMarketer.com

The online advertising industry has its eyes on online video, the fastest-growing digital ad format. eMarketer expects online video ad spending to reach $2.2 billion by year’s end, up 52.1% from 2010. By 2015, it will account for $7.1 billion in online ad spending.

According to online video ad network BrightRoll, publishers too are focused on digital video advertising: More than three-quarters of US online publishers expect online video advertising—in some form—to be a top revenue generator for 2012.

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