Publishers Predict ‘Wave of Pay Strategies’

By: Carol Marie Cropper |

Changing consumer attitudes, improved technology and a conviction by publishers that the public wants news, even if it doesn’t want it on paper, have convinced publishers that now is the time for paywalls, according to media executives speaking at the Newspaper Association of America’s media.Xchange conference in Dallas on Sunday.

Executives at The New York Times, speaking on the eve of the paper’s worldwide launch of a subscription model, decided it didn’t have much to gain by adding users to a free Web site, and that people are becoming more willing to pay.

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