Publishers Pursuing International Subscribers Face Market-Specific Hurdles

Publishers focused on growing consumer revenue will take opportunities wherever they can find them, even abroad. But international markets come with specific challenges, including a low propensity to subscribe, complicated tax issues and lower awareness of U.S. publishing brands.

Thirty-eight percent of American publisher respondents said international expansion would be important to their business in 2018, according to a Digiday Research survey.

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