Publishers See Mobile Traffic Spikes From Google Discover

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Publishers have a new platform traffic darling: Google Discover, a feed of recommended content that appears on all of Google’s mobile homepages, and loads every time a mobile Chrome user opens up a new tab in their browser.

This past October, Google Discover drove more traffic to Vogue’s international editions than Google Search did, said Sarah Marshall, head of audience growth for Vogue International at Condé Nast.

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