Publishers Strike Back on Data

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

By: Josh Sternberg | Digiday

After years of allowing third parties to plunder precious publisher data, publishers are now starting to take control of their data.

It’s always best to own, not rent, your audience. Same is true with data. Publishers are realizing they should be in the driver’s seat.

Leave a Reply

Your email address will not be published. Required fields are marked *