Publishers Test Desktop Push Notifications

Thanks to Facebook’s ever-shifting algorithm, publishers are scrambling to build direct audience connections through e-mail newsletters, revamped homepages and even desktop push notifications.

The Washington Post, Mic and Vice are all experimenting with asking visitors to their sites for permission to send them periodic notifications through their browsers. Chrome made it possible last year for websites to push notifications to people just like apps do, and Safari did before that.

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