Publishers Test Snapchat’s Tolerance for Branded Content

Snapchat is still a lawless zone when it comes to branded content, and publishers are trying to figure out the rules as they go.

The messaging and media app has no formal branded content program, and enforces rules arbitrarily about what is and isn’t permitted, according to advertisers and publishers. Even on Discover, the official publishing hub for select media partners, there is some confusion about what will make it past Snapchat’s censors, who look out for overly promotional content.

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