Publishers: There’s Money in Your Archives

By: Lucia Moses | Digiday

In The New York Times’ Innovation report, one of the big missed opportunities called out was the use of its archived content. It’s one of the big advantages legacy publishers have over digital upstarts: access to years of high-quality content — content that can be resurfaced or repackaged and sold to both readers and advertisers.

“It’s the wonderful thing about the digital environment, that these things get new life,” said James Bennet, co-president of The Atlantic.

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