Publishers Use Original Shows to Boost Their Subscription Efforts

If original programming can help streaming services like Netflix and Hulu acquire and retain subscribers, why not publishers’ broader subscription businesses too? That’s the goal for a trio of publishers — Architectural Digest, Barstool Sports and The New York Times — that are using shows they produce as a sweetener to both draw new subscribers and keep the ones they already have.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *