By: E&P Staff
Publishing Group of America (PGA) reported that ad pages are up an estimated 19% in Q4 across American Profile, Relish and Spry. Ad revenue for the same period increased 30% year-over-year.
American Profile grew its ad pages 16%, while ad pages at Spry and Relish rose 16% and 12%, respectively in Q4.
The jump in revenue is due partly to a rate increase at Relish. PGA grew the circulation by 3 million and adjusted Relish ad rates accordingly.
By category, PGA reported that apparel advertising was up 123% and food advertising grew 32%.
“Advertisers get invited into home through local papers — which pay to carry our award-winning magazines — so brands become part of the emotional fabric of a community,” Carol Campbell Boggs, PGA’s senior vice president, chief revenue officer, said in a statement. “The result is a critical mass of hyper-local connection that moves brands forward in a tough economy.”
Circulation for PGA’s magazines is approximately 34 million.