Publishing Group of America Reports Q4 Growth in Ad Pages, Revenue

By: E&P Staff

Publishing Group of America (PGA) reported that ad pages are up an estimated 19% in Q4 across American Profile, Relish and Spry. Ad revenue for the same period increased 30% year-over-year.

American Profile grew its ad pages 16%, while ad pages at Spry and Relish rose 16% and 12%, respectively in Q4.

The jump in revenue is due partly to a rate increase at Relish. PGA grew the circulation by 3 million and adjusted Relish ad rates accordingly.

By category, PGA reported that apparel advertising was up 123% and food advertising grew 32%.

“Advertisers get invited into home through local papers — which pay to carry our award-winning magazines — so brands become part of the emotional fabric of a community,” Carol Campbell Boggs, PGA’s senior vice president, chief revenue officer, said in a statement. “The result is a critical mass of hyper-local connection that moves brands forward in a tough economy.”

Circulation for PGA’s magazines is approximately 34 million.

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