By: E&P Staff
PubMatic has rolled out a new platform allowing publishers to manage ad inventory from a single dashboard with these new elements:
* An impression-level ad auction that includes real time bidding across 400 ad networks
* Representation to ad networks and exchanges in seven global locations
* Audience targeting solutions for higher CPMs through audience analytics
* Brand control and data safety
* Enterprise ad operations support
“PubMatic’s new platform should help publishers keep pace amid the increasing sophistication of ad buyers and a complex array of monetization opportunities,” William Morrison, partner and senior Internet analyst at ThinkEquity Partners, said in a statement.
PubMatic helps content providers manage ad networks and exchanges.