PubMatic Launches New Platform

By: E&P Staff

PubMatic has rolled out a new platform allowing publishers to manage ad inventory from a single dashboard with these new elements:

* An impression-level ad auction that includes real time bidding across 400 ad networks

* Representation to ad networks and exchanges in seven global locations

* Audience targeting solutions for higher CPMs through audience analytics

* Brand control and data safety

* Enterprise ad operations support

“PubMatic’s new platform should help publishers keep pace amid the increasing sophistication of ad buyers and a complex array of monetization opportunities,” William Morrison, partner and senior Internet analyst at ThinkEquity Partners, said in a statement.

PubMatic helps content providers manage ad networks and exchanges.

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