Q4 Interactive Ad Revenue Expected to Shatter Record

By: E&P Staff

Internet advertising revenue is projected to mushroom 34% to $16.8 billion in 2006 according to the Interactive Advertising Bureau (IAB), which represents 300 Interactive companies.

The fourth quarter is expected to set a record with an increase of 32% to $4.8 billion – making it the highest revenue reported in a quarter.

“The increase underscores marketers’ understanding that Interactive advertising can engage consumers, build brands, and sell products and services,” Randall Rothenberg, CEO of the bureau, said in a statement.

PricewaterhouseCoopers (PwC) conducted the report on behalf of the IAB. The results were estimated by surveying and aggregating data from the top 15 online ad sellers, and were than extrapolated to figure the projections. Actual Q4 and full-year results will be reported in April.

Still the estimated results point to a healthy advertising environment on the Web, said David Silverman, a partner at PwC, in a statement. “All signs point to a steady increase in the level of spend by traditional advertisers that are using online advertising as an important part of their mix.”

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