Quantcast Adds Quals, Acquires MakeGood

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By: Joe Mandese | MediaPost

Online audience measurement firm Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital ad campaigns.

Founded in 2009 and based in Seattle, the companies said, “MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns.”

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