Quartz is Exploring Personalisation for its Chatty News App

Among Apple’s top 10 app picks for 2016 is Quartz’s news app, launched in February for iOS with the aim to bring news to its users in a format native to mobile devices: messaging.

Released before the Facebook Messenger bot platform, which enables news organsiations to create chat bots and interact with their readers in a more conversational way, the Quartz app was designed to combine two key features of the mobile platform – the power of push notifications, and the time people spend texting.

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