Quartz Joins the Wave of Media Entities Trying to Rethink How Reader Comments Work

By: Mathew Ingram | GigaOM

While many media players seem to have turned their backs on reader comments, or handed them over to Facebook or other third parties, there is also a wave of reinvention happening — with companies like Gawker Media turning their commenters into bloggers, and the New York Times highlighting comments inside their stories. Now Quartz, the business site launched earlier this year by Atlantic Media, is launching a version of reader comments that it calls “annotations,” as a way of trying to capture some of the value its readers can offer.

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