Quartz Revenue Strategy: ‘We’ll Do Whatever Makes Sense for the User’

Mabanta is Director of Marketing and Revenue Products at Quartz. The first part of her title is easy to understand, so we asked her to explain what a director of revenue products is.

“Traditionally in a media organization the editorial, tech and commercial teams are very siloed,” says Mabanta. “Now that everything is digital it has become more important to think about the user experience much earlier on in the process. To give you a sense of how cohesive our product development is, if we take the recent example of our app, the key people in this development process were our head of product, our head designer, one lead engineer, our editorial lead, and then I, who was sort of the monetization lead.

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