By: E&P Staff
Quattro Wireless today launches 19 mobile Web sites for Cox Newspapers’ local properties in the U.S.
Cox, looking to adapt its content for new formats, selected Quattro to provide a package of mobile services including site mobilization through Quattro?s proprietary Juicing technology, ad operations, and ad sales. Among the Cox newspaper sites being equipped are Statesman.com (the Austin American-Statesman); PalmBeachPost.com; DaytonDailyNews.com (Dayton OH); and WacoTrib.com (the Waco Tribune). Cox publishes 17 daily and 26 non-daily newspapers.
?We selected Quattro as our mobile partner because of their increasing leadership in the mobile industry,? Tonya Echols, executive director, COXnet-Cox Newspapers, said in a statement. ?Quattro?s solution allows Cox Newspapers to better expand our reach with the mobile audience, as well as provide for efficient production of our local mobile sites and additional sales and revenue opportunities.?
The new mobile Web sites offer visitors access to breaking local and national news and Quick Search features for accessing local restaurants, events, music, and movie listings, in turn allowing advertisers to reach a local and targeted audience on a mobile device. Cox Newspaper publishers now have additional inventory to offer advertisers interested in reaching a quality audience in local markets.
?News is a natural fit for the mobile audience, and mobile?s ad-supported platform provides a great opportunity for the evolving news business,? Lars Albright, vice president of business development at Quattro Wireless, said in a statement. ?Advertiser response to the Quattro news channel has been very positive with particular interest in the local targeting opportunities sites like the Cox family of newspapers offers.
One of the leaders in mobile news content, Waltham, Mass.-based Quattro also powers and sells mobile advertising for The Street.com, Boston.com, and CBS News.