Rapp Joins NYTimes.com as VP, Strategy

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By: E&P Staff

Jason L. Rapp has been named vice president of strategy and operations for NYTimes.com. He was previously executive director, corporate planning for The New York Times Company.

Effective, Monday, Sept. 19, Rapp will report to Martin Nisenholtz, senior vice president, digital operations for The New York Times Company.

“We are very fortunate to have Jason joining NYTimes.com,? Nisenholtz said in a statement. ?His terrific organizational and planning skills will be critical in coordinating all aspects of NYTimes.com, facilitating print/digital cooperation, and integrating and managing new business development efforts for NYTimes.com. He will also play a leading role in the Times Company’s digital acquisition and investment strategy.?

Rapp, 36, has served as executive director, corporate planning since 2004, and was responsible for the implementation of the Times Company’s corporate development initiatives, including acquisitions, investments and strategy development. Most recently, Rapp worked on the Times Company’s acquisition of About.com and its investments in Indeed.com and Federated Media Publishing. He has also contributed to the Company’s investments in the New England Sports Network and Boston Red Sox franchise, and Discovery Times Channel, among others.

Before joining the Company in 1999, Rapp was a vice president at Robinson, Lerer & Montgomery. From 1994 to 1995, he was a political aide in the White House, serving as a staff assistant for judicial selection in the Office of Counsel to the President.

Mr. Rapp received an M.B.A. degree with distinction from Columbia University in 1999. He received a B.A. degree in political science from Duke University in 1991.

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