Readers Have Come Through with Financial Support, but Newspapers Must Still Confront Big Consumer Revenue Questions Around COVID-19

In the span of about 10 weeks, local newspapers that were leaning hard into a push for digital subscriptions in 2020 instead dropped their paywalls amid a spike of traffic to coverage of the COVID-19 crisis, but then saw a surge in digital subscriptions and reader support anyway.

They’re hitting reader revenue goals ahead of schedule, but face deeper questions about sustainability amid the economic fallout of a global pandemic.

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