Real Gifts Sold on Facebook as Site Taps Commerce Potential

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By: Gerry Shih | Reuters

(Reuters) – Facebook Inc is taking a small step toward becoming an e-commerce platform by launching a feature for users to buy and send real gifts worth as much as hundreds of dollars.

As of Thursday, users can purchase and ship products from more than a hundred “Facebook Gifts” vendors with a few clicks on the company’s website. The products include eyeglasses by Warby Parker, Starbucks coffee, and pastries from New York-based Magnolia Bakery.

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