REAL MEDIA RAISES $30 MILLION

By: Staff reports

Advance, PubliGroupe Fuel Internet Ad Firm





New York-based Real Media announced today it raised $30 million
in another round of financing from existing investors, Advance
Internet and PubliGroupe S.A.



Real Media plans to use the new finances to continue its
infrastructure development, to extend its marketing and
client-service reach, and to fund both national and international
expansion.



Real Media also completed its purchase of Internetsaljarna AB, a
Swedish Internet ad company. Real Media Sweden will be formed as
Stockholm-based Internetsaljarna combines its staff with Real
Media’s Stockholm office. The acquisition brings sites such as
Everyday.com, Dagens Industri, Fondstar, Resume, and Private
Affairer under Real Media’s umbrella. Sweden represents the
fourth largest online ad market in Europe, according to Real
Media.



Real Media provides Open AdStream, a proprietary advertising
management solution, to such Web sites as Bloomberg, The New
York Times on the Web and USAToday.com.




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Staff Reports









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