Realogy, which owns the Coldwell Banker, Century 21 and ERA brands, on Friday said it would partner with Google and the Trulia real estate Web site to market listings from its brokerages.
Parsippany, N.J.-based Realogy has added about half a million listings from the three brokerages to Google Base and to Trulia.com, a real estate search engine started in 2005 that makes money through advertising.
More than 58 percent of real estate-related online searches are executed on Google and partner Web sites, Realogy said, citing November data from comScore Networks.
‘This serves as a milestone in our strategy to maximize the advantages of the Web,’ Realogy President Richard Smith said in a statement.
Realogy shareholders will vote on March 30 whether to approve taking the company private. On Dec. 17, private equity firm Apollo Management LP agreed to buy Realogy for more than $6.6 billion while assuming $2.4 billion of the company’s debt and other liabilities.
Realogy — along with Wyndham Worldwide Corp., Travelport and the Avis car rental business — were part of Cendant Corp. until they were split up last year in an effort to increase value to shareholders.
Realogy shares were up 4 cents at $29.55 in afternoont trading on the New York Stock Exchange.