Recipe for Success: Aftonbladet, Matspar Offer Easy Grocery Shopping

Online grocery shopping in Sweden accounts for only 2% of total grocery sales. However, in terms of growth, it’s a rapidly growing field with annual growth of 20%. This means publishers need to start testing more initiatives in this growing field of business.

Aftonbladet reaches seven out of 10 Swedes every week. Since September 2018, it has invested in its food and beverage section.

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