Record Breaking Number of People Visited Newspaper Web Sites in Q2

By: E&P Staff

More people visited newspaper Web sites in Q2 than ever before, according to new data released from the Newspaper Association of America.

About 37% or 59 million of all active Internet users visited newspapers online in Q2, a 7.7% jump compared to the same period last year. Page views inched up during the quarter: about 2.7 billion page views per month were recorded for Q2 compared to 2.5 billion page views for the same period a year ago.

The data is compiled by Nielsen//NetRatings (owned by E&P parent Nielsen Co.) on behalf of the NAA. The NAA started tracking Web usage in 2004.

The month of May was also a record breaker with more than 60 million people visiting online newspapers, up 6.7% compared to May 2006.

“As the industry continues to expand its digital portfolio, readers are visiting newspaper Web sites in record numbers for in-depth news and information as well as hyper-local information,” John Sturm, president and CEO of the NAA, said in a statement.

The average monthly time spent per person also increased slightly during Q2 to 40 minutes and 44 seconds, up from 39 minutes and 29 seconds in Q2 2006.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *