Redesigned Chicago ‘Hoy’ Expanding Distribution Spots

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By: Mark Fitzgerald

Hoy, the Chicago Spanish-language daily published by Tribune Co., debuted a redesign Monday that it said would soon be available in more locations around the metropolitan area.

Hoy also told the small number of people who get the free paper delivered that it is ending home delivery with its May 28 edition.

After June 1, a flyer inserted in home-delivered copies said, the paper will be available in more stores and news boxes in “high-traffic” areas. The paper will continue to be free.

The flyer and a separate press release did not say whether the press run of the paper is being increased. General Manager John Trainer did not return a phone message seeking comment Monday.

The new design features a new logo, and heavy use of the color yellow as a navigation guide. The entertainment pages of the tabloid have been renamed ViveloHoy, the same name as Hoy’s online news and entertainment portal.

The Los Angeles edition of Hoy, which recently switched to weekly publication from daily, will also be redesigned, the paper said.

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