‘RedEye’ Goes Free Starting Monday

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By: E&P Staff

After three years, RedEye is giving up on trying to make Chicago’s hip young things pay a quarter for the quick-read tabloid.

The Chicago Tribune announced late Friday that RedEye will be distributed free starting Monday.

Since its launch in October 2002, only about 15,000 of RedEye’s total daily distribution of 80,000 has been paid circulation.

In its announcement, the Tribune said distribution is being increased to 105,000 copies daily to certain Chicago ZIP codes. It will be available from 1,150 news boxes, and at retail locations including 126 Starbucks.

Home delivery service will still be offered for $1 a week, the Tribune said.

“Since our launch in October 2002, RedEye has operated under a hybrid free/paid model with the majority of our distribution being free,” Brad Moore, RedEye’s general manager, said in a statement.

RedEye will continue to be audited twice yearly by the Audit Bureau of Circulations, with readership studies to be conducted quarterly by Gallup.

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