Refinery29 is 10 years old. And as the site expands, one of the things it’s keeping in mind is that age is only a number.
The site is generally perceived as being aimed at millennial women — and it is, kind of. But a better way to think of Refinery29’s 25 million monthly unique visitors is that they are “millennial-minded,” Neha Gandhi, vice president of editorial strategy, told me. “It’s a lot of women who don’t fall strictly in that age group, but have a shared idea and way of thinking.”