Report: Video isn’t as Popular with Viewers as it is with Advertisers

Video is now deemed essential for any media organization. But do consumers really like it as much as, say, advertisers?

A new report suggests not.

For sure, journalism had a huge moment in 2016.

In a few short months, Facebook launched a live video offering (and began paying publishers to use it), Snapchat expanded its advertising options, and several news organizations undertook ambitious forays into virtual reality.

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