‘Repubblica’ Multi-Platform Access, Payment through Mobile Phone Accounts

By: E&P Staff

Italy’s Espresso Group will begin providing mobile-phone access to premium content of La Repubblica on Aug. 2, enabling customers of all cellular telephone services to use one phone number to access paid content on personal computers, tablets and smartphones, and to pay through their mobile phone accounts.

Available on the iPad since the end of May, La Repubblica+ offers national and local editions of the newspaper.

The first to offer the new system, U.K. phone service provider Vodafone has given its customers two weeks to try the multi-platform system and browse La Repubblica+ at no cost.

Content can be bought with a click on a cell phone number or, if using another device, by entering a cell phone number and customer password. Transactions are secured by processing the data in encrypted form.

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