Research: Infographics are Key COVID-19 Content Engagement Tools

While live blogs have been the best single performing editorial content formats during the pandemic, newsrooms have found success with other formats, too.

Live blogs made 39% of the top 100 list of best-performing articles across 700 publishers in 70 countries, per Chartbeat data, but they amassed 45% of total engagement time.

The second-best performing format was the infographic, as 8% of articles generated 12% of total engagement.

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