‘Retail’ Strip Inspires Book Containing More Than Comics

By: E&P Staff

“Retail” cartoonist Norm Feuti has a book coming out this October, but it’s not just a collection of his King Features Syndicate comic strip.

Feuti, who rose from salesperson to store manager during more than 15 years in the retail industry, structured “Pretending You Care” as a handbook for new retail employees. The Hyperion-published paperback — mostly text but with plenty of comics — is also aimed at shoppers.

The “Retail” strip, which began about 18 months ago, focuses on life at the fictitious Grumbel’s department store.

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